Ancient adages dictating that people want what you have died off years ago. Money thirsty domainers will never believe this, hence the ridiculously high priced domains with little provable history, low traffic figures or recent blacklisting. Of course, you’re holding the domain name, an intellectual ingenuity which will net the next guy millions, and you – the domain owner – handsome profits. Perhaps several important points are missing throughout your aggressive sales pitch; perhaps your ccTLD is garbage. Nonetheless, you want answers to your domain name sales heartaches, and we’re delivering.
Lacks Individuality
Families shop daily not only to feed basic human needs, but also since it provides people some sense of accomplishment as individuals. They went to the store for food, clothes and shelter enhancements – not you. Domain names give businesses some sense of individuality, even throughout the shopping process since, ultimately, it will define their presence across whichever niche. If your domain doesn’t specifically have niche ‘identifiers’, the chance someone else will see potential will fade over time. Moreover, if your domain doesn’t have plausible use in business or individual applications, it will simply be another domain name registered amiss.
Priced Higher Than Bentley’s
It’s a blasted name, people. Reverting to aforementioned statements of individuality, domains must specifically electrify one entity, and propel them above competition. Sex.com sold for how much? Yes, in the millions. It’s currently lower in rank than YouPorn – which cost your basic registration to secure. Niche housing domain Realestate.com sold for $11 million – currently much lower in rank than Zillow – a housing specific website – which cost nearly nothing to register. Pricing your names ridiculously doesn’t mean your ‘name’ has anything worthwhile to offer aside from ‘easy to remember’ – which, as you see, doesn’t really matter if marketing skills are there.
Too Many Backlinks
Wait…wouldn’t that normally increase interest? Absolutely not, especially in search engine nomenclature today. Previous domain owners may have built billions of links to sites that currently don’t exist, have altered their content or have been banned from Google, instantly rendering your links meaningless. So, you sell this domain name with millions of backlinks to .EDU, .GOV or other previously deemed ‘relevant’ sites, not really knowing whether these sites are relevant for potential buyers’ directives.
When the potential buyer takes possession of said domain, whatever content they decide to build could easily dump their Domain Authority, or not get indexed, because existing backlinks aren’t parallel with where the business content being presented is heading. For this reason, businesses are registering domains that are fresh, free of past SEO iniquities and could be branded whichever direction is deemed appropriate.
Lean On Aftermarket Advice
The perpetual revolving door known as domain aftermarkets will see their fair share of great domains at fair prices, and fair domains at ridiculous prices. Leaning on the advice given by domain aftermarket professionals will educate you on selling domains from your portfolio at prices which everyone could afford, numerous niches can brand, and how the backlink issue could be relatively seamless to ameliorate. Until prices start tumbling towards comfortable mediums that factor in expected ‘cleanup costs’, errantly priced domains will remain listed as ‘unsold’ forever.